FacebooK Trends Ending, Testing New Label Breaking News

Facebook Trends are soon ending, says Facebook. On Friday the social media network made an announcement that the Facebook Trends section will now be replaced by Breaking News section.

There is no specific reason given for the same but the Facebook trends section has always grabbed some controversies and criticism for Facebook.

Alex Hardiman, Facebook’s head of news products, said the feature, which was only available in five countries, had only accounted for an average of 1.5 percent of clicks to a media outlet’s page.

“From research we found that over time people found the product to be less and less useful,” Hardiman wrote in a post.

Facebook instead will now be introducing a new label ‘Breaking News’. Publishers can add this label on their posts on their timeline. The new feature will initially be tested with 80 publishers across North America, South America, Europe, India and Australia.

Along with the ‘Breaking News’ section, Facebook will also introduce a new section on Facebook Watch which will show the exclusive daily news, live coverages and weekly deep dives.

Facebook, over past several years has been the very first thing that people check in the morning. As per the researches, 44% of Americans get their latest news from Facebook daily. Facebook Trends has also been the favorite section of the users where they used to check what all if trending on Facebook.

But, what went unfortunate for the social network was the rampant rumors. People started pushing the random news, criticisms and rumors on Facebook collectively thereby bringing it on the Facebook trends, which certainly has affected the credibility of the network.

Taking this in command, Facebook has now decided to remove the Facebook Trend section and add the Breaking News section there. The company also claims that the Facebook Trends section was getting outdated and was not as popular now.

Facebook will now focus on trustworthy, informative news that people find useful.

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